Chapter 06

Reach programmes for narrative-led brands

Six marketing agency programmes designed for Singapore B2B teams. Each includes defined deliverables, campaign planning milestones and honest scope — framed as professional marketing services, not software licences or online courses.

Programme 01

Narrative Brand Positioning Sprint

A concentrated four-week engagement to define your brand narrative and positioning for the Singapore market. Our agency team conducts stakeholder interviews, competitive brand strategy analysis and audience story mapping. Deliverables include a positioning document, campaign messaging framework and editorial strategy outline. Ideal for scale-ups preparing a go-to-market launch or refining brand positioning before a campaign sprint. Indicative range: S$6,800–S$9,200.

Programme 02

Reach & Awareness Campaign Planning

Structured reach planning for awareness narratives across paid media, organic social and SEO foundations. We develop channel planning documents, creative direction briefs and message testing protocols. This marketing retainer starter programme suits brands entering new segments or refreshing campaign messaging. Our Clarke Quay agency team coordinates deliverables with your in-house marketing team throughout the project scope. Indicative range: S$8,500–S$14,000.

Programme 03

Story-Led Content Direction Programme

Editorial reach through content marketing programmes aligned to your brand story arc. We produce editorial strategy documents, content marketing calendars and creative direction for multi-format assets. Performance marketing review sessions track marketing analytics without guaranteeing specific growth rates. Suitable for B2B marketing teams needing consistent narrative orchestration across channels. Indicative range: S$7,200–S$11,500 per quarter.

Whiteboard story session mapping brand narrative and campaign messaging

Story mapping · Programme workshop

Campaign review meeting for reach programme deliverables

Campaign review · deliverables check

Evening studio session planning narrative reach programmes

Evening studio · programme planning

Programme 04

Channel Narrative Orchestration

Cross-channel campaign planning that synchronises paid media, organic social, SEO and email touchpoints under one awareness narrative. Our agency partner model integrates media planning insights with creative studio output. Message architecture documents ensure consistent storytelling across every channel. Client engagement includes fortnightly reviews and marketing outcomes reporting. We do not guarantee viral reach or specific return on investment — we deliver honest reach strategy and professional marketing services. Indicative range: S$9,800–S$16,500.

Programme 05

Message Testing & Optimisation Cycle

A structured message testing programme for brands refining campaign messaging in competitive Singapore B2B markets. We design A/B testing frameworks, audience targeting experiments and brand positioning validation sessions. Marketing analytics dashboards track performance marketing indicators while our agency team interprets results within honest scope. Deliverables include optimisation recommendations and updated narrative brief documentation. Indicative range: S$5,400–S$8,900 per cycle.

Programme 06

Always-On Narrative Retainer

Ongoing marketing retainer for brands requiring continuous narrative orchestration, editorial reach and campaign planning support. Monthly deliverables include content marketing direction, channel planning updates, creative direction sessions and marketing outcomes reviews. Our North Bridge studio team acts as an embedded agency partner for your in-house marketing team. Project scope is defined quarterly with transparent SGD pricing. Indicative range: S$8,500–S$15,000 per month.

Results from any Reach Narrative programme depend on market conditions, your budget, how creative execution lands, platform policies and audience response. Our agency team provides strategy and delivery support but does not replace your internal decision-making. We do not guarantee sales figures, follower counts, viral reach, growth rates or ROI. Programme metrics referenced here are indicative ranges only.

Request a narrative brief