Chapter 07
Agency service formats
Flexible delivery models for narrative-led marketing. Every format is scoped as professional marketing agency work with clear deliverables — no outcome guarantees, no follower-selling, no bot engagement services.
| Service format | Scope | Indicative SGD |
|---|---|---|
| Monthly marketing retainer | Ongoing brand narrative, content marketing direction, channel planning and client engagement sessions | S$8,500–S$15,000/mo |
| 4-week campaign sprint | Concentrated reach planning, campaign messaging, creative direction and launch coordination | S$6,800–S$12,000 |
| Marketing / brand audit | Brand positioning review, editorial strategy assessment, audience targeting analysis | S$4,800–S$7,500 |
| Strategy workshop | Half-day or full-day brand strategy and campaign planning session with deliverables | S$2,800–S$5,200 |
| Performance review session | Marketing analytics interpretation, message testing outcomes and optimisation recommendations | S$1,800–S$3,400 |
| Corporate team half-day | In-house marketing team training on narrative brief development and storytelling frameworks | S$3,200–S$4,800 |
All services are delivered by our agency team from the North Bridge studio. We work as an agency partner alongside your internal marketing team, providing professional marketing services scoped to your project requirements.
Creative session · campaign messaging
Client workshop · brand strategy
How we deliver
Every engagement begins with a structured client brief. Our Clarke Quay agency team maps your brand story arc, defines campaign messaging priorities and outlines channel planning before creative direction begins. Paid media, organic social, SEO and performance marketing activities are coordinated through narrative orchestration — ensuring consistent storytelling across deliverables.
Marketing outcomes are reviewed in scheduled client engagement sessions. We report on marketing analytics transparently and refine editorial strategy based on message testing data. Our agency partner approach means we supplement your in-house marketing team — we do not replace strategic decision-making or guarantee specific sales figures, follower counts or return on investment.
Choosing the right format
Not every brand needs a full marketing retainer from day one. Many Singapore B2B teams start with a marketing or brand audit to assess their current brand narrative, editorial strategy and channel planning before committing to a larger campaign sprint or retainer engagement. Our strategy workshops provide a focused half-day or full-day session for leadership teams who need alignment on campaign messaging and brand positioning before launch.
Performance review sessions suit brands with existing campaigns that need independent marketing analytics interpretation and message testing recommendations. Corporate team half-days help in-house marketing teams build internal capability in narrative brief development, storytelling frameworks and editorial reach planning — delivered by our agency team at your office or our North Bridge studio.
All service formats include clear project scope documentation, defined deliverables and scheduled client engagement checkpoints. We scope honestly, price transparently in SGD and never promise outcomes we cannot control. Contact us to discuss which format best fits your brand's current needs and marketing retainer budget. Programme details and indicative SGD ranges are listed on our programs page.
Request a narrative brief